From the East West Basics Team

Insights on Asia sourcing, supply chain strategy, and manufacturing best practices from a team that has been doing this for three generations.

10 E-commerce Strategies to Increase Your Online Sales

Implementing effective e-commerce strategies is paramount for online retailers to excel in their digital marketplace. Irrespective of the industry or business size, these well-established and proven strategies guarantee maximum online presence and customer...

Original Design Manufacturing (ODM) Explained

Original Design Manufacturing (ODM) has become a popular business model in the manufacturing industry. It involves manufacturers creating products based on clients’ specifications. In this post, East West Basics explains the...

Sourcing Agents: What Do They Do & How to Find Them

If you are in the process of developing a new product, it’s likely that you’re going to need the services of a manufacturing company at some point down the road. Finding...

The Importance of Quality Control in Manufacturing

Any player in the manufacturing industry must strive to deliver the best quality products. The concept of quality control involves ensuring all manufactured products are up to a predefined quality standard...

6 Steps to Developing a Product Prototype

Do you have the next best-selling idea? Perhaps you have a concept you’ve been mulling over for a while that you’re ready to take to the next level. If that sounds...

Product Development Vs. Management: What’s the Difference?

Product management and product development are two integral terms and processes in manufacturing, While both deal with handling products, the two couldn’t be more different in how they go about it....