From the East West Basics Team

Insights on Asia sourcing, supply chain strategy, and manufacturing best practices from a team that has been doing this for three generations.

7 Steps to Manufacturing Sunglasses and Market Them Online

Sunglasses have long been a fashion-forward accessory that many people wear to add style to their outfits while protecting their eyes from the sun. Available in many designs, sunglasses are popular...

Maximize Profit Through Overseas Manufacturing

Maximizing profits and minimizing costs are key to running a successful business. An obvious reason to manufacture products overseas is to take advantage of the low labor costs. This allows companies...

How to Navigate Challenges When Partnering with Chinese Manufacturers

As China continues to hold its position as the world’s leader in manufacturing, many businesses have moved their operations overseas to reap the benefits. Lower taxes and labor costs, along with...

What is Lead Time & How Can You Improve It?

Lead time is a crucial aspect of any business operation that involves manufacturing, production, or delivery of goods and services. It refers to the time taken from when a customer places...

Product Design Vs. Industrial Design: Know the Difference

Are you confused about the difference between product design vs. industrial design? While the terms are often used interchangeably, they refer to two distinct disciplines within the design world. Understanding the difference...

Lean Product Development: Definition & Principles

Are you tired of developing products that fail to resonate with your target audience or drain your resources without delivering the desired ROI? If so, it may be time to take...